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  • BAM Construction

Responsible for some truly iconic landmarks across the country and with close partners such as Rolls-Royce, Network Rail, the Medical Research Council, Argent and Derwent, BAM Construct UK turned to m-hance to help manage relations and automate campaign tasks with Build 365 CRM.

Customer Success

  • BAM Construct UK uses Build 365 to accurately track and maximise opportunities within its sales pipeline
  • Integrates with other Microsoft Office applications and allows users to work entirely from Microsoft Office and Microsoft Outlook
  • Microsoft Dynamics CRM behaves like the familiar Microsoft Office products
  • Accessing data and monitoring campaign performance is quick and easy
  • Marketing tasks are automated, freeing up resource to apply further intelligence into campaign strategies
  • Real-time communication tool improves team collaboration
  • Centralised document management centre allows multiple users to access shared files

Challenges

  • BAM Construct UK required a system to manage its projects and record details of sales leads and future opportunities
  • Its previous CRM solution wasn’t able to provide the insight and flexibility it needed

Solution

  • Build 365 enables BAM to manage its customer relationship life cycles at each point of engagement – from initial contact through to successful lead conversion and on-going interaction
  • The system maintains a comprehensive record of all the projects the company has, from tenders it has won or lost, ones it is currently tendering for, and projects that are currently under construction
  • BAM Construct UK’s business development teams can access a complete view of customer data online or offline and use that information to get real-time access to leads, identify opportunities and convert them more rapidly

bam-logo-mhance-case-study“The system’s advanced functionality also meant that we were able to do so much more with it out of the box’ compared to other systems.”
Mukesh Parmar, Marketing Information Manager, BAM Construction

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