Today, supporters can interact with their preferred causes through a multitude of channels online, offline, through social media, in person and via email.
In the future more and more devices will connect to the Internet. Improvements in mobility already mean supporters can contact you from any device, from any location at any time.
As a Marketing or Fundraising Manager you don’t have the resources or the time to respond to every interaction as it happens. Yet you know that timely and personalised communications are vital to driving engagement with supporters.
Charity marketing automation is a CRM software feature that enables you to respond to supporters via your supporter’s chosen channel in a timely manner, with a message that is personalised through the creation of workflows’
Supporters that register for an event for example, can automatically be sent updates, countdowns and further information about the event. Elsewhere, new donors could be receiving thank you’ messages and news about the direct impact of their donation.
Charity marketing automation is a CRM software feature that enables your NfP to maintain personalised dialogue with supportersand provide them with relevant information.
Charity Marketing Automation is a feature of NFP 365, a software solution that has been designed by us to meet the specific needs of charities.