As a Marketing, Fundraising or Communications Manager you know that the best marketing campaigns are those that send the right message, to the right person at the right time.
Fundraising campaigns using CRM intelligencecan help here.
A CRM system should bring together all of the intelligence you have across multiple channels to help you build a single view of a single supporter.
That may include information from your finance system, from interactions via social media, from your website or from online giving platforms.
Bringing together all of your supporter interactions means you can begin to understand every one of your supporters. And it’s that information that then allows you to develop future fundraising campaigns.
Supporters can be profiled and segmented into target audiences, for example regular supporters, or one off donors, Or you could consider those who give less or more than a certain amount per month, and build fundraising campaigns around them.
You can even develop future fundraising campaigns using the channels which have been most successful.
If this is of interest then you should talk to us.
NfP 365 is a CRM solution that we’ve developed to support Not-for-Profits to optimise their fundraising campaigns. It’s based on Microsoft Dynamics CRM which is a best-of-breed CRM platform. We’ve developed this to include the functionality that we know is so important to our not-for-profit customers, such as the ability to reclaim Gift Aid, track donations and manage the time of volunteers. NFP 365 can be integrated with virtually any other system and includes in-built marketing functionality.